SOURCING at MAGIC Las Vegas is North America's leading sourcing event, giving retail buyers, brands, and all other sourcing professionals access to our international community of manufacturers, suppliers, and sustainable solutions and fashion technology providers.

Explore our Fashion Technology Foundations series, presented in partnership with the leading fashion technology publication, The Interline. Read our free reports and attend our events in Las Vegas to learn more about practical applications of the latest technological developments.

Read the report to learn the journey fashion has taken to full 3D maturity, why the benefits of digital workflows are so compelling, and how different organizations can take advantage of the possibilities today.​​

Read more to examine why and how the fashion ecosystem must converge to take collective environmental and ethical action, as well as how brands, retailers, suppliers and manufacturers can all benefit from the results.

Read the report to see top potential use cases for AI for different roles and responsibilities under the design, development, and sourcing umbrella, and which key considerations those personas should bear in mind.

Industry professionals, from independent designers to executive decision-makers, are turning to technology to drive growth in 2025. Discover how digital tools are responding to our need for a new direction. 

Experience the latest trends in apparel sourcing, fashion technology, and sustainability all in one place.

"The Fashion Tech Hub was very informative for me because that’s pretty much what I do as the Director of Product Development. A lot of people are afraid of AI coming in but I think it’s going to work well within the fashion industry. I think it’s going to speed the process up—I’m looking forward to it."

Director of Product Development

"SOURCING at MAGIC is such a closely knitted community… It’s an amazing consortium of skill sets. Every time [I attend] there’s something to learn."

Director of Sourcing and Supply Planning

“There has never been more demand for people who are able to blend established traditional fashion skills like design and marketing, with hybrid digital skills to start to build those things out. For me, it’s the most important thing that there is in the industry.” 

16% of the SOURCING at MAGIC Las Vegas show in August 2024 was made up of international attendees coming from over 60 countries and regions. Out of our 1,270+ exhibitors showcasing in Las Vegas in August 2024, 95% were proudly representing nearly 30 countries and regions.