SOURCING by Informa | Essential Tools and Tips: Ultimate Sourcing Attendee Playbook
The difference between fashion brands that scale and those that plateau often traces back to the relationships built at SOURCING. This playbook is designed to help you make the most of your time on the show floor by approaching supplier conversations with clarity and confidence. While it's easy to feel overwhelmed by options, the most successful attendees come prepared with specific questions, clear priorities, and a framework for evaluation. Your goal is to identify the handful of strategic partners who align with your brand vision, production needs, and values. Here's how to prepare, evaluate, and follow through like a seasoned buyer.
Essential Resources
SOURCING 101 The Guide
Source like a pro with SOURCING by Informa, tailored for professionals and budding designers.
SOURCING 101 Digital Glossary
This beginner-friendly glossary simplifies key sourcing terms, helping you navigate procurement and supply chain management.
SOURCING 102: Making It Real
Launching a business involves essential steps and foundational practices - learn the next steps.
Meet the SOURCING Team
Pinar van der Vegt Head of Sales and Events
Pinar van der Vegt
Head of Sales
and Events
Ani Karapetyan Director, Attendee Acquisition & CX
Ani Karapetyan
Director, Attendee Acquisition & CX
Ashley McPherson Buyer Relations Specialist
Ashley McPherson
Buyer Relations
Specialist
Hannah Kitnick Buyer Relations Specialist
Hannah Kitnick
Buyer Relations
Specialist
Stay Connected
Don't forget to connect and explore the latest fashion trends, insights, and more by following, liking, and sharing with us on Instagram at @SOURCINGBYINFORMA and #SOURCINGLV.
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